Get as Good as You Give
Women give. A lot. Energy. Care. Ideas. Time.
Nature gives, too. No agenda. No calendar invite. Just shows up.
Merrell is built to help you receive what nature gives.
Merrell—Get as Good as You Give.
MERRELL x REI MICRO-TRAILS: Nature, right where women already are. If women can’t pencil in nature, nature will come to them.
Micro-Trail Special Edition Shoes:
To celebrate the launch, Merrell releases a limited Bravada California Collection exclusive to the trail and REI LA, with colorways inspired by California’s natural palettes (poppy orange, jacaranda purple, coastal sage, etc.)
The Idea
The Execution
Social Media:
A TikTok micro-walk series filmed on
Nature’s Gifts Trail. We turn the casual
walk-and-talk format into something
brand-owned and emotional by
meeting women already walking with
purpose.
Each conversation captures why they came outside and what nature gave them today.
Format:
Brittany Broski, known for her personality and different media channels, would walk the trail and go up to different women and ask about their story and what made them turn to nature today.
To keep the energy light and not too somber, once a day, there will be a Merrell OOTD to also inspire outfits and make the shoe more of an everyday shoe and not just a hike shoe.
Light questions turn into meaningful responses, such as:
“I walk here every morning before work.”
“This is how I reconnect with my mom.”
“I’m training for something meaningful to me.”
“I get my best ideas here.”
“This is my break from caregiving.”