Rhode: Strawberry Kiss
As spring fades into summer and syrupy strawberries touch your lips, Strawberry Kiss celebrates the soft pink glow of the season. This project was imagined with the idea that, like strawberries, summer doesn’t last forever—but while it’s here, it’s sweet, simple, and worth savoring.
Social Media Release
Rhode’s Instagram eases into a pink-and-strawberry era, starting with a strawberry shortcake and the product placed naturally beside it. The feed slowly fills with sweets, fresh strawberries, and soft product placements, leading up to launch day—when the story comes to life at a Rhode-sponsored strawberry farm.
Promotion:
Hailey Rhode Bieber Youtube Baking Video
For a lip product this sweet, it felt natural to tell the story through baking. Hailey has a history of sharing casual, at-home baking moments, so this video imagines her making a strawberry shortcake to introduce Strawberry Kiss. By placing the product inside a familiar, lived-in ritual, the launch feels playful and intimate.
